23rd June 2006

MLE goes for 5 million

M L Electronics (MLE) announces today that it is aiming to grow its turnover from £1 million to £5 million within the next 3 years. To support this the company has rebranded, launched a new look website and refocused its marketing efforts on the medical and industrial markets. The company plans to use its recent wins of the Dyson award for Engineering and Virgin Mobile Best Business Culture Award as a platform to build upon. It will promote itself as development partner for companies requiring specialist electronics systems and implement innovative personal development initiatives for its staff to support them in achieving the 5M goal.

MLE has grown organically over the past 10 years and been involved in a selection of wide-ranging projects from developing Greyworld’s moving sculpture “The Source”, commissioned by The London Stock Exchange to undertaking electronics development for Ferrari’s F1 team. The company is now aiming for accelerated growth and has set a turnover of £5million as its goal for the next 3 years. MLE was spurred on to set this goal after its double success in the recent Wiltshire Business of the Year awards. Key to supporting this aim will be the continued recruitment of quality personnel, precise targeting of clients and intensive motivational efforts within the MLE team.

To ensure absolute buy-in from the MLE team, owner-directors Mike and Sharon Lloyd have invested heavily in innovative training approaches to support their 5M bid. These have included sending team members on residential Anthony Robbins courses and inviting motivational speaker Marcus Child, who famously turned C&A’s final 6 months before closing its UK outlets into its most profitable, to visit MLE and coach the team on achieving their dreams. Further to this, members of the MLE team have been tasked with creating dreamboards, which depict their personal and professional dreams and are displayed within the office. These act as visible motivators to spur the team on in achieving increased productivity and provide tangible goals for all to see.

Managing Director, Mike Lloyd says,
“We always dreamed of running a business that employed great people and worked with fantastic clients. We have already achieved this and more; with our 5M goal firmly in our sights we are now seriously stepping up a level. Our team is engaged, we’ve been awarded for setting standards in design and business culture and we know where we are going. The next three years are set to be MLE’s most exciting yet!”
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Editor’s Notes: ML Electronics is Wiltshire-based SME specialising in electronic product development and manufacture. They have a wide range of design experience including embedded systems, DSP, power technology, motor drives, instrumentation, industrial control, communications and software. Originally based in a small countryside barn, husband-and-wife team: Mike and Sharon Lloyd started the company with a modest government grant in 1995. Today the company operates out of a purpose-built complex and can count Ferrari’s Formula 1 team amongst its portfolio of clients. Clients in the medical, aerospace, automotive, commercial industrial and HVAC markets have all benefited from MLE’s strength in integrating their wide range of electronics expertise.

Contact: Peter Stanforth Marketing Director on 0870 835 8416 or info@ml-electronics.co.uk


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